Continuing my occasional watch on movie listmaking, I thought I’d offer a few comments on the My Favourite Film list released last night by the ABC. For those who missed it, the list was as follows: Continue reading
lists
3 posts
I’ve written before about the trick of producing an “all time top” list to generate publicity for a media outlet or organisation, and keeping track of both the silly and sensible examples of this phenomenon will be an ongoing pursuit of mine on this page. I therefore regret that in my month-long Star Wars hysteria the Richard Shickel / Richard Corliss Time list slipped through without comment. If you doubted my theory about these lists being done to boost circulation, consider the number of hits that the list produced for the Time web site: there were 7.8 million hits to the list in a week, including 3.5 million hits on a single day. Little wonder that Time have tried to keep the interest going: those stats are from a follow-up article by Corliss about how they produced the list that remains on the front page of the Time website as I write, some 20 days after the top 100 debuted. The sites’ coverage is a movie list-geeks paradise, bristling with little offshoot categories: guilty pleasures (including the underrated Joe Versus the Volcano, which I assumed everyone else in the world had forgotten); scores (which snobbishly fails to list a single John Williams score); performances; shorts; and the films that Schickel and Corliss had to cut from their lists.
Lists that attempt to categorise the Top Ten, Top Fifty or Top One Hundred of a particular thing (Films, American Films, Horror Films, Action Scenes, Stars, etc) are a staple of arguments between internet nerds, but they also pop up in a wider context. The classic example is when magazines or media outlets run one as a stunt: they choose the Top Fifty of something-or-other, and then hope that news services will pick the story up, thus getting whatever outlet came up with the list some free publicity. At their best, these can be a lot of fun, and a few, such as the lists by the American Film Institutue, arguably serve some legitimate role in raising awareness of classic films. However, every so often you get a real doozy: when Turner Classic Movies in Britain surveyed their readers to come up with the best director, actor and actress that had never won an Oscar, they came up with Demi Moore as the most deserving actress. TCM, of course, still came out a winner – the poll was reported as if it was serious news worldwide.